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Hatun Brands started with an idea: what if handcrafted products were handled honestly and fairly from the crafter to the consumer, honoring the hard work and dedication of all involved along the way?

Our founder, Onur Mendeli, asked this very question as he envisioned a trade model that would value and benefit everyone involved in the supply chain. 

With a determination to use integrity as the foundation of the business model, Onur took a risk and plunged full force into providing a solution to a global industry that largely overlooks trade equity. 

In early 2017, Turkish Fair Trade Imports, LLC initially was established as a regional food and handcraft trade for the benefit of local and host communities which was rebranded in 2021 as the HATUN Fair Trade Brands to reflect its global fair trade vision.